Au 79 Magazine

We created a magazine to combine all our research and ideas about this project development of the 'Google Hippie' and how this could inspire the idea of 'mash-up' in fashion. We have uploaded our magazine for viewing below and it can also been seen at http://issuu.com/lauraathey/docs/au79magazine

Front Page

Pages 1-2

Contents:

SHOW ME, TELL ME

3 - Introducing  the Google Hippie
5 - Mash-Up Guide - A to I
12 - Mash-up Guide - J to N
21 - Lead a Mash-Up Life
25 - Mash-up guide - O to Z
THE FASHION 7 BEAUTY
9 - Make-up Clash
13 - Fortune Favours the Bold
29 - Creating Colour from Gray
34 - Accessory Explosion
V.I.P.S
7 - Mash-Up Queen
27 - One to Watch: Chloe Glews
33 - Lucas Nascimento


Hello!

If, like us, your getting ready for summer, you’ve come to the right place. In this first ever issue of Au 79, we will give you all the information for a fashion forward summer. Au 79 was a magazine created to portray the mash-up of the fashionable lives we live. It all started when one of us typed ‘hippie’ into Google. From there we decided to look into how the Google version of the word ‘hippie’ is a stereotypical ‘mash-up’ of references, which have been manipulated in a Chinese whispers kind of way their origin. Google itself is a combination of fact and fiction information and we got inspired by this ‘mash-up’ idea. We wanted to provide a magazine for you which celebrates this mash-up idea and lets you know (the truth) about what you need this summer to get in on this up and coming trend.

Peace and Love!

YWestveerdeMul

Yasmin Westveer de Mul, Editor
editor@au79.co.uk

Pages 3-4

AU has researched into our own self
devised sub-culture of the ‘Google Hippie’. This sub-culture represents a stereotypical mash up of references which have been manipulated from their origin. Google its self is a combination of fact and fiction information which is often taken from unreliable sources. This is then expanded on time and time again, resulting in brand new false, yet believable ideas of the truth. The ‘Google Hippie’ has grown in exactly the same way to now become a mixture of fiction and reality. This is what AU explores, the mash up concept which brings together every aspect of the ‘Google Hippie’ term. Throughout this issue we are going to celebrate explosions of colour and texture, whilst revealing all of the key elements which build this subculture and show you how you can become a part of it, whether it is through your makeup, clothing or even music.

Let the mash up begin...

Pages 5-6

Pages 7-8

Mash Up Queen - Louise Gray

Louise Gray has recently burst onto the fashion scene with her visually entoxicating collections which capture the imagination of every audience. She is particularly recognised for her mash up of colour, print and textures which is what makes her so unique.


Scottish born designer Louise Gray is one of fashion’s newest arrivals and definitely one to watch. Currently making her name in London, Gray is not one to forget her Scottish roots where her journey began. Gray said "Art school was kind of the cliché, but so fun; it felt very free. It definitely influenced my design style – you had to learn the four disciplines: knit; weave; print and embroidery. I didn't like weaving – I thought it was so boring. I felt like a Victorian child at the back of all these looms.”
From the start of Gray’s studies she was drawn to the techniques of embroidery and print where she was free to be experimental and innovative. Her work comprises of vast combinations of texture as she likes to allow her pieces to grow and change as she develops her ideas. By following the fashion advice given by her mother ‘Everything matches if you like it’ Gray has created collections that are cleverly thought out celebrations of colour, texture and print; on paper they shouldn’t work, but in front of your eyes it is mesmerising. Now Gray has staged her work at LFW for the past 8 seasons, along with  her receiving  NEWGEN sponsorship her career is exploding. As well as selling her collections internationally, she has collaborated with various designers such as; Pollini on a shoe collection, Cotton USA, Judy Blame, Nicholas Kirkwood and most recently ASOS creating a clothing and jewellery collection which has now sold out online.
Gray is a genius when it comes to producing a show that is both visually intoxicating and at the same time wearable. Her collections contain riots of colour, and explosions of bright pigments and clashing textures. She often combines primary-coloured chiffons layered with graphic silk prints, swatches of beading, and naive little scraps of appliqué and embroidery.
Gray’s resolution to keep her collections "honest"; to portray the essence of herself in the clothes has been apparent through every collection. She has stated that she believes everyone has an individual way of dressing, not everybody wants to have the same conventional coat in winter. Fashion is the thing you can be yourself in, you can dress how you want without caring about other people’s opinions. This is what Gray works towards, giving free expression and no limitations within her clothing.

Pages 9-10

Make-up Clash
The best products to get the look

One of the best ways to explore the concept of ‘clash’ can be through experimenting with makeup. Here we have selected some of the best products that are currently available on the market to help you achieve this.