Inspiration

After looking into Louise Gray, we decided we really like the idea of being inspired and embracing the idea of the ‘Google mash-up’ and designed a range of garments as if they were for her next collection. We especially took forward the idea of layering many different bright colours and prints together and interpreted garment types and silhouettes that Louise Gray favours. We also thought about who her customer might be. We decided her customer base was likely to be young, ‘artsy’, female adults. These women would have an natural, individual fashion sense where they ‘threw together’ many layers of clothing, not necessarily thinking about whether they go together but embracing the idea of clashing different colours and prints to create a sense of personality. They perhaps wouldn’t necessarily follow fashion trends but would tend to enjoy their own creativity with clothing instead.