After researching into how the idea of what Hippies are has become a mash up of different stereotypes, ideas that are not necessarily accurate and generic images on the internet due to the global impact Google has had on research. Nowadays any information can be uploaded to Google, correct or incorrect and people can read and regenerate until information becomes distorted and confused. Hippies are a prime example of this as most people straight away think of them as having the fashion stereotype of bright colours, flower power, loose fitting garments and lots of accessories. Although this was not necessarily the case of the original hippies. We looked into fashion designers that linked to this idea of ‘Google Hippies’ and initially thought some that linked include Kenzo, Louise G...ray, Noki, Anna Sui and Erdem. We then looked further into Kenzo, Louise Gray and Noki.
We looked at Kenzo relating to hippies in that there is a lot of floral prints used, the silhouettes are quite loose and the fabrics have been sourced from many differing cultures. Kenzo could be thought of the original source of information before Google as he provided illustrations to designers before the internet existed. We felt Noki and Louise Gray were relevant to our project in that they both link to the idea of the Google mash-up, although they are at opposing ends of the scale. They could be classed as similar in that they both are quirky creative designers. They enjoy mashing up different techniques and colours, to create unique one off designs. They do however differ in the sense of where they collect their mash up of ideas. Louise Gray embraces the idea of clashing prints and colours and overall ‘randomness’ and almost celebrates the idea of ‘Google mash-up’ in her designs, whereas Noki, being very anti consumerism, would rebel against this concept and concentrate on individual identity as inspirtation. His precious collections link well to the ideas of the stereotype of hippies because he’s used details such as tassels beads and plaits. Their customers are very different in the sense Louise Gray’s customer is fun, wears what she wants where she wants and would embrace the idea of mixing together clashing colours and prints, whereas Noki’s customer is edgy, pushes the boundaries and makes meaningful clothing.
We looked at Kenzo relating to hippies in that there is a lot of floral prints used, the silhouettes are quite loose and the fabrics have been sourced from many differing cultures. Kenzo could be thought of the original source of information before Google as he provided illustrations to designers before the internet existed. We felt Noki and Louise Gray were relevant to our project in that they both link to the idea of the Google mash-up, although they are at opposing ends of the scale. They could be classed as similar in that they both are quirky creative designers. They enjoy mashing up different techniques and colours, to create unique one off designs. They do however differ in the sense of where they collect their mash up of ideas. Louise Gray embraces the idea of clashing prints and colours and overall ‘randomness’ and almost celebrates the idea of ‘Google mash-up’ in her designs, whereas Noki, being very anti consumerism, would rebel against this concept and concentrate on individual identity as inspirtation. His precious collections link well to the ideas of the stereotype of hippies because he’s used details such as tassels beads and plaits. Their customers are very different in the sense Louise Gray’s customer is fun, wears what she wants where she wants and would embrace the idea of mixing together clashing colours and prints, whereas Noki’s customer is edgy, pushes the boundaries and makes meaningful clothing.
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